The following description of the IMY objectives by David Fairbairn can be used for promotional purposes:

International Map Year (IMY) is a worldwide celebration of maps and their unique role in our world. IMY provides opportunities to demonstrate, follow, and get involved in the art, science and technology of making and using maps and geographic information. Supported by the United Nations, IMY is an intensive international, interdisciplinary, scientific, and social strategy to focus on the importance of maps and geographic information in the world today. The most important legacies will be a new generation of cartographers and geographic information scientists, as well as an exceptional level of interest and participation from professionals, schoolchildren, the general public, and decision-makers, worldwide.

Further promotional material can be found here. The IMY logo can be downloaded here.